We're on a mission to bring every local African trader into the digital economy — simply, affordably, and through the tool they already use every day.
To introduce local African traders to the possibility of e-commerce wealth — making it as easy and accessible as possible, while solving the chaos of manual WhatsApp sales.
The name Orie comes from the Igbo word for market day — the day when traders gather, goods move, and communities thrive. That energy has always existed in Nigeria. The only thing missing was a bridge to the digital world.
Across Nigeria and Africa, millions of talented, hardworking traders are running real businesses entirely through WhatsApp. They're taking orders in chats, tracking stock in notebooks, chasing payments manually, and losing sales simply because the tools built for e-commerce were never built for them — too expensive, too complex, too foreign.
Orie Africa was founded by Ogonna Okafor to change that. The vision was simple: take everything a modern online store needs — AI, payments, inventory, customer management, marketing — and put it inside WhatsApp. No app to download. No website to build. No dollars to spend on foreign subscriptions. Just your phone, your customers, and a platform that works the way Africa works.
Every decision we make — from our Naira pricing to our WhatsApp-first design — is guided by one question: does this make it easier for a local seller in Lagos, Port Harcourt, or Kano to make more money?
Ogonna is a Nigerian entrepreneur with a portfolio of ventures spanning children's fashion, interior decor, home services, and digital education. Building Orie Africa is the natural intersection of all of it — technology that serves real African businesses, built by someone who runs them.
Everything we build is designed for the African context — Naira pricing, WhatsApp as the primary channel, and features that solve real local problems, not Silicon Valley problems.
If a market woman in Onitsha can't use it in 30 minutes, we haven't done our job. Simplicity isn't a feature — it's the product.
We win when our sellers win. Every feature we build, every pricing decision we make, is measured by one thing: does it help Nigerian traders make more money?
Whether you're taking your first organised order or ready to build a full WhatsApp store — Orie has a place for where you are right now.
Start with Orie Lite — Free for 14 days →